Nokia 9 PureView Launch
Banner Campaign, Native Advertorial, Native Banners, Video campaign, Remarketing, Landing page, TV Campaign
Logicom is the official Nokia distributor for the Greek market.
Brief
Launch Nokia 9 PureView to the Greek market and generate traffic to Logicom’s authorized network of retailers. Nokia 9 PureView is the first smartphone in the world with a five-lens array, arranged in a hexagonal shape on the back of the device, making it a dream for those who want the capabilities of a DSLR camera, minus the bulk.
Solution
We targeted photography enthusiasts through various digital channels:
Youtube
We run a YouTube TrueView campaign for Nokia 9 PureView Launch Video, targeted to photography lovers.
Google Display Network
We run display campaigns to generate targeted traffic to retailers like Kotsovolos, Plaisio, Public and Germanos.
Native
Through Native Advertorials we educated our audience about the features of Nokia 9 PureView.
Landing Page
We made a landing page where buyers could claim the Nokia True Wireless Earbuds, a 129,90€ gift, by entering their details and uploading the receipt.
ATL channels
TV
The launch was supported by a TVC Campaign.